This new branding design was created for the ARD themeday #unserWasser
With women's power for the ARD campaign #unserWasser !
For this purpose, a smart and conceptually strong logo with a sophisticated logo animation was created, extended by a small logo family.
In addition, various basic elements for on-air and all other digital playout channels, an imagery specially defined for "Unser Wasser" and .psd and .AE toolkits for the use of cross-promotion within the large ARD family.
Team: Jana Geisler, Stefanie Pfann, Marta Rumszauer, Vera Warter, Stephanie Tietz