The main characteristic of the „BR Thementage“ is their transmedial structure: a theme is positioned across all media and developed creatively in accordance with the requirements of the various playlists. A concise and uniform design guarantees comprehensive recognition and consistent brand management.

Credits:
Client: BR Fernsehen
Creative Direction: Konrad Wieland
Design: Wieland GmbH, Iris Engler, Marta Rumszauer
Animation: Marta Rumszauer
Project Management: Vroni Spiegler